Content conversations

Madhavi Irani
Chief Officer-Content, Nykaa

What role does content play to sustain the position of a leading Indian multi-brand beauty ecommerce retailer?

Content is one of the six pillars—that include brand partnerships, curation, omnichannel strategy, private label and marketing—that has contributed to Nykaa’s success. From the beginning we have believed shopping for a lipstick or foundation goes beyond buying the product. Digital content has sought to replicate the offline shopping experience and provide as much information as possible, from how to apply the product to finding the right shade to suit your skin tone, and getting people to return to the site. At Nykaa, content plays a three-pronged role: basic product information, guided selling (via Buying Guides and IT Lists) that offer real time advice/solutions to concerns, and off website influence achieved through the online beauty magazine, Beauty Book, Nykaa TV and the Expert Portal. We also use google analytics extensively to measure customer behavior and indirect conversions is an important metric to measure the role content plays, that is how often content in some form interacts with the customer before she makes a purchase.

Read More

Amit Tandon
Vice President and Business Head, Brand Business at HealthKart

HealthKart is known for its innovative routes to become India’s #1 health destination. How did content help you in this journey?

Healthkart started in 2011 and in our early days only we recognized that for us to sell Health supplements we would need to first educate Indian consumers on benefits of health supplements and bust several myths that were floating around supplements.

Read More

Zarina Stanford
Head of Marketing, Asia Pacific & Japan, SAP

From a short-term 'Marketing Wave' to a 'Permanent Discipline', what are your thoughts on Content Marketing evolution?

The saying of "Content is King" was reportedly first appeared in The 1978 Photographer's Market published by Writer's Digest Books and made pervasive by Bill Gates' 1996 Essay titled "Content is King".

Read More

Ashish Patil
Business & Creative Head, Yash Raj Films

How Startups should kick start their content marketing journey on a shoestring budget?

Startups deal with a lot of challenges from building the team, dealing with competitors, understanding the money flow, sustainability, risk management, marketing, work culture, leadership and much more.

Read More

Prasoon Gupta
Co-founder, Sattviko

How does content helps you bring together philosophy of Ayurveda, Yoga and healthy food?

The traditional Indian values have always been there deep inside every Indian’s heart. Good content helps bring back those childhood memories and also encourages people to follow a healthy approach towards a Sattvik Lifestyle.

Read More

Pallavi Singh
Head of Marketing, MG Motor India Pvt. Ltd.

Storytelling empowers brands to connect with consumers. How can brands excel in the art of storytelling?

Most of us are storytellers at heart. We have all grown up listening to stories of legends, mythological creatures, ghosts, Greek mythologies and more. A decade or so back, stories were a big part of the family structure, education and the time one would spend with family.

Read More

Blaze Arizanov
Co-Founder & CMO, StayUncle.com

From a start-ups perspective, what are the key principles of storytelling?

First principle - Every story needs a protagonist, a hero. Make sure you find yours quickly. In the early days of StayUncle when we had no advertising budget,

Read More

Tara Marsh
Global Head of Content, Wunderman

What is the most important pre-requisite for starting content marketing?

The most important starting point is knowing what you are trying to achieve – this is the starting point for any kind of marketing. What is your business objective, who is your audience, what do they need, what does your brand stand for?

Read More

Dawn Jeremiah
APAC Content Marketing Manager, Kayak

What is the most important pre-requisite for starting content marketing?  

The most important prerequisite for getting started with your content marketing journey is to have a purpose, instead of creating content for the sake of it. Why are we creating content? Are there any existing consumer problems that our brands can help solve?

Read More

Virginia Sharma
Director - Marketing Solutions, India

How do you see brands using Content Marketing in the next 1 year? 

Content Marketing is now becoming a core element of the marketing mix as marketers, especially in B2B, see content marketing as a much more efficient way to generate leads. I see two big shifts this year...

Read More

Lauren Quaintance
Co-founder & Head of Content, Storyation

How do you see brands using Content Marketing in the next 1 year?

There will be a continued focus on integrating content marketing into the traditional marketing ecosystem. Most brands understand the "why" but are still grappling with the "how" - how do they staff and resource content marketing, how do they amplify ...

Read More

Levent Guenes
Chief Growth Officer, Havas Group APAC & CEO Southeast Asia

Everybody is talking about content and most of the times it is not strategic in nature, how do you think brands can start thinking about content in a more integrated manner? 

According to Havas' Meaningful Brands study, more than 70% of consumers ...

Read More

Lita Mardjuni
Head of Marketing Services at Nestle Indonesia

ROI is the toughest question a CMO needs to answer when it comes to Content Marketing. How do you approach ROI when it comes to your campaign?

Today we don’t have clear measurement and it is still exploration,...

Read More

Sarah Ivey
Ex-Global Chief Strategy Officer, Initiative Worldwide. CEO - Agents of Necessity

How does one balance between content creation & content distribution as most of the budgets are currently going towards creation leaving nothing for amplification? 

This problem is as old as advertising ...

Read More

RP Singh
Conference Chairperson, CMS Asia

How content marketing is different from Social Media marketing?

Content marketing is a broader subject and content can be distributed using social media platforms. Social media marketing, however, is limited to Social Networks etc.

Read More

CONTACT

Speaking Opportunities

Do you have experience and expertise that could benefit the Marketing Fraternity? Why not share them—and get recognition from fellow marketers.

Partnership Opportunities

Partnering with CMS Asia means more than making the right contacts; it means being an equal partner in developing the content marketing space. Get in touch with us to know more.

Exhibition Booth Enquiry

Opportunity to engage the active audience during the conference

All Things Digital Pte. Ltd. ©2018. All rights reserved.