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Global Head of Content, Wunderman
The most important starting point is knowing what you are trying to achieve – this is the starting point for any kind of marketing. What is your business objective, who is your audience, what do they need, what does your brand stand for? With those building blocks, you can build your content strategy. Most important is to know what you are trying to do with your content. How will your content provide value? At Wunderman we use a framework we call the ‘content currencies’ that books at all the ways a brand can provide value through content. Once you have your strategy you can determine the best approach for executing against it – both the creation and distribution of content.
APAC Content Marketing Manager, Kayak
The most important prerequisite for getting started with your content marketing journey is to have a purpose, instead of creating content for the sake of it. Why are we creating content? Are there any existing consumer problems that our brands can help solve?
Director - Marketing Solutions, India, LinkedIn
Content Marketing is now becoming a core element of the marketing mix as marketers, especially in B2B, see content marketing as a much more efficient way to generate leads. I see two big shifts this year...
Co-founder & Head of Content, Storyation
There will be a continued focus on integrating content marketing into the traditional marketing ecosystem. Most brands understand the "why" but are still grappling with the "how" - how do they staff and resource content marketing, how do they amplify ...
Chief Growth Officer, Havas Group APAC & CEO Southeast Asia
According to Havas' Meaningful Brands study, more than 70% of consumers ...
Head of Marketing Services at Nestle Indonesia
Today we don’t have clear measurement and it is still exploration,...
Ex-Global Chief Strategy Officer, Initiative Worldwide. CEO - Agents of Necessity
This problem is as old as advertising ...
Conference Chairperson, CMS Asia
Content marketing is a broader subject and content can be distributed using social media platforms. Social media marketing, however, is limited to Social Networks etc.
Do you have experience and expertise that could benefit the Marketing Fraternity? Why not share them—and get recognition from fellow marketers.
Partnering with CMS Asia means more than making the right contacts; it means being an equal partner in developing the content marketing space. Get in touch with us to know more.
Opportunity to engage the active audience during the conference