Time Topic Speaker
8.30 AM

Registration Starts

9.00 AM

Welcome Address
Conference Chairperson RP Singh will declare the summit open.

9.30 AM

Keynote Address

10.15 AM

Evolution of Content
Content Marketing lessons from Coca-Cola

10.40 AM

Content Marketing using Advocacy
An authentic channel for Companies to continuously engage with internal brand advocates (employees, partners, customers & fans) & convert them as micro-influencers to amplify content on social & commu

11.00 AM

Coffee Break

11.30 AM

How SAP uses content to connect.
How to engage your customers along the Long Sales Cycle

11.50 AM

Content Marketing the most successful tool to reach masses
How Content Marketing has helped RailYatri expand it's user base to non-Tier I cities

12.15 PM

Panel: How can brands become multi-channel publishers?
How to Think, Behave & Act like a publisher? Is there any merit in doing so?

1.00 PM

Lunch Break

2.00 PM

Panel: Content Marketing Challenges for Brands - How to overcome?
The panel will discuss how to address content creation challenges through sharing of their respective success stories

3.00 PM

Content Marketing lessons from Diageo
How to use content to your advantage in a restricted category

3.30 PM

Coffee Break

4.00 PM

Surprise Session
Let it be a surprise! You will love it for sure.

4.25 PM

Keynote Address
How Dell EMC uses content to connect with its current and potential customers?

4.55 PM

Day 1 Wrap-up


Speaking Opportunities

Do you have experience and expertise that could benefit the Marketing Fraternity? Why not share them—and get recognition from fellow marketers.

Partnership Opportunities

Partnering with CMS Asia means more than making the right contacts; it means being an equal partner in developing the content marketing space. Get in touch with us to know more.

Exhibition Booth Enquiry

Opportunity to engage the active audience during the conference

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