program

Time Topic Speaker
8:30AM

Registration Starts

9:00AM

Opening Remarks

9:05AM

Tell the story you want to hear!
Behaving like a fan/ viewer should be at the heart of storytelling for brands.

9:20AM

Content Advocacy - The X-Factor in Social Media Marketing

9:40AM

Purpose driven brand building - Role of Content

10:00AM

SGInnovate's Content Philosophy

10:20AM

Coffee Break

10:30AM

How Honeywell uses content to connect with its potential and current customers?

10:50AM

Content to propel sales – a tall order?

11:20AM

Panel Discussion
How can brands scale their content marketing efforts?

12:00PM

Lunch

1:00PM

Content Marketing through Storytelling - Dolby, A case study

1:20PM

Content Acquisition & Curation Principles from Airlines Sector

2:00PM

Humanising Content Marketing Beyond Metrics & Numbers

2:20PM

Panel: Content Distribution in multiple markets - The success stories

3:00PM

Content Marketing: The Cisco Way

3:20PM

Coffee Break

3:40PM

Content for Retail: An Intel Perspective

4:00PM

Content Marketing: How to manage local & cultural nuances?

4:20PM

Content Marketing Measurement

4:40PM

Content Marketing principles to start your journey

5:30PM

Evening Cocktails
Entry by invitation only.

CONTACT

Speaking Opportunities

Do you have experience and expertise that could benefit the Marketing Fraternity? Why not share them—and get recognition from fellow marketers.

Partnership Opportunities

Partnering with CMS Asia means more than making the right contacts; it means being an equal partner in developing the content marketing space. Get in touch with us to know more.

Exhibition Booth Enquiry

Opportunity to engage the active audience during the conference

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