program

Time Topic Speaker
8:00AM

Registration

9:00AM

Opening Remarks & Release of 'State of Content Marketing in India Report 2019'
This report is a joint initiative by CMS Asia & Agency Reporter

9:15AM

First Keynote Address
Content Marketing dynamics in a large organization - How to manage stakeholders?

9:40AM

How Mobile “Off-Screen” Experiences in Digital Audio Help Achieve True Attention
With fractured attention in the mobile economy, marketers are constantly seeking an edge to stay relevant for an informed audience-base that demands personalized and relevant content. Digital Audio as a medium offers Brands a unique way of engaging with their audience through content that is contextual to their behavior and off screen, away from distraction. Rising numbers in digital audio consumption make it imperative for brands to re-think their traditional channels of meaningful engagement.

10:00AM

Storytelling in the era of Big Data
How can data help create stories?

10:20AM

Building brand through Storytelling to drive Commerce
Content consumption by kids will always be a debatable issue.

10:40AM

Content Marketing in B2B2C Environment
How to create content for different stakeholders?

11:00AM

Working Coffee Break
The shortest Coffee Break you will ever see

11:20AM

How Techmagnate leveraged Quora for content marketing for the #1 NBFC in India

11:40AM

Gen Y & Gen Z
Core difference between the two audience and implications for marketers

12:00PM

Panel Discussion
Challenges & Barriers of Content Marketing for Brands: How to overcome?

1:00PM

Lunch Break
The only time you will get to network

1:45PM

Panel Discussion
How can brands think & act like publishers? Is there any need to do so?

2:40PM

Content Marketing B2B or B2C. Cross leveraging channels, content and engagement.
Learn how B2B Content differs from B2C Content

3:00PM

Marketing at Confluence of Storytelling & Automation

3:20PM

Content Creation: In-house Vs. Outsourcing
When should you produce content In-house and when is it advisable to Outsource?

3:40PM

Coffee Break
Another quick break

4:00PM

CMS Asia Awards Felicitation

4:20PM

How UGC can change product proposition

4:40PM

Content Marketing Measurement
Most of the brands fail to measure the ROI of Content Marketing efforts. How can we address this issue?

5:00PM

Content for Experiential Marketing

5:20PM

Closing Remarks

CONTACT

Speaking Opportunities

Do you have experience and expertise that could benefit the Marketing Fraternity? Why not share them—and get recognition from fellow marketers.

Partnership Opportunities

Partnering with CMS Asia means more than making the right contacts; it means being an equal partner in developing the content marketing space. Get in touch with us to know more.

Exhibition Booth Enquiry

Opportunity to engage the active audience during the conference

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