program

Time Topic Speaker
8:00AM

Registration

9:00AM

Opening Remarks by Chief Curator

9:15AM

First Keynote Address

9:40AM

Omni-Channel Content Marketing
Content is not for Digital consumption alone. Users are consuming content across channels but brands are thinking about specific channels. How can then brands expand their Content horizons?

10:00AM

Storytelling in the era of Big Data
How can data help create stories?

10:20AM

AI, VR, AR, Machine Learning - The interplay with Content
What do new technologies mean for Content Marketing?

10:40AM

Content Creation - In-house Production vs Outsourcing
When should you produce content In-house and when is it advisable to Outsource?

11:00AM

Coffee Break
The shortest Coffee Break you will ever see

11:15AM

Video Content - How much is too much
Is video the recipe for everything?

11:40AM

Content Marketing lessons from Telecom Sector
How Vodafone uses Content to engage consumers.

12:00PM

Panel Discussion
Challenges & Barriers of Content Marketing for Brands: How to overcome?

1:00PM

Lunch Break
The only time you will get to network

2:00PM

Panel Discussion
How can brands think & act like publishers? Is there any need to do so?

2:40PM

Content Marketing B2B or B2C. Cross leveraging channels, content and engagement.
Learn how B2B Content differs from B2C Content

3:00PM

A Brand with Purpose - Building a Brand, A Culture & A Community
What role does content play?

3:20PM

Content for Influencer Marketing
Can Influencers cover up for Bad content?

3:40PM

Coffee Break
Another quick break

4:00PM

To be finalised

4:20PM

To be finalised

4:40PM

Content Marketing Measurement
Most of the brands fail to measure the ROI of Content Marketing efforts. How can we address this issue?

5:00PM

Ending Keynote Address

5:20PM

Closing Remarks

CONTACT

Speaking Opportunities

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Exhibition Booth Enquiry

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