program

Time Topic Speaker
8:30AM

Registration Starts

9:00AM

Opening Remarks

9:15AM

First Keynote Address

9:35AM

Content Marketing in the Insurance Sector - An IAG Perspective

10:00AM

Content Creation - In-house Production vs Outsourcing

10:20AM

Storytelling in the era of Big Data

10:40AM

B2B Content Marketing - DOs & DONTs

11:00AM

Coffee Break

11:15AM

How Artificial Intelligence is driving content delivery for OVO

11:30AM

Panel Discussion - Content Marketing barriers for brands: How to overcome?

12:15PM

Lunch Break

1:00PM

Panel Discussion - How can brands think like publishers?

2:00PM

Role of Content in the Sales Funnel

2:20PM

Content Marketing: Not just a marketing tool

2:40PM

Content Marketing: Core Difference while communicating to B2B & B2C Audience

3:00PM

Coffee Break

3:15PM

Defining the value of content
In this session, we will discuss the purpose of content and the value it brings to your brand, as well as the steps to shifting your content strategy from fragmented broadcast messages to meaningful customer conversations.

3:35PM

Topic to be announced

4:00PM

Make less Matter more

4:20PM

Content - When does it work and when it doesn't
Your ultimate guide to Content Marketing

4:40PM

Ending Keynote Address

CONTACT

Speaking Opportunities

Do you have experience and expertise that could benefit the Marketing Fraternity? Why not share them—and get recognition from fellow marketers.

Partnership Opportunities

Partnering with CMS Asia means more than making the right contacts; it means being an equal partner in developing the content marketing space. Get in touch with us to know more.

Exhibition Booth Enquiry

Opportunity to engage the active audience during the conference

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